These are the earliest of early adopters, and are motivated by the testing experience itself and enjoy being part of the beta test. Many beta testers enjoy testing because it’s a chance to be one of a select few to experience a product before its release. Note: These profiles are taken from our Beta Test Incentives Kit that includes a detailed whitepaper which will help you build a comprehensive strategy for motivating and rewarding all of your beta testers throughout your test. ![]() Below we’ve outlined the major groups that beta testers often fall into, so you can identify what types of testers you have in your beta program and leverage their motivation to keep them engaged throughout your test. If you understand why your testers are volunteering their time to your test, you can appropriately leverage the source of that motivation to maximize their participation and get the most out of your beta test.Īfter running hundreds of beta tests for every product type imaginable, we’ve discovered that there are a few different “breeds” of testers. In order to engage your beta testers and get the most feedback from them, you need to understand what’s driving them to be part of your beta test. Understanding beta tester motivation is critical to the success of your beta test.
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